The Story Behind Our Textile Trading Desks.
From humble beginnings in 2008 to on-ground trading floors across Kanpur, Surat, and Ahmedabad — this is the journey of how Maa Sheetla Agency and Sunrise Fab Tex Adat became trusted trade partners for 500+ verified showrooms and 700+ textile manufacturers across India.
Opening Our New Ahmedabad Office & Trade Floor
Ahmedabad readymade garment manufacturing, designer kurti collections, cotton suits, exclusive sample preview halls, and direct regional wholesale trade.
Built on Traditional B2B Trust, Powered by Modern Verification.
In the Indian wholesale textile sector, relationships are everything. When we started agency operations in 2008, showroom retailers in North India faced persistent challenges: unpredictable quality, delays in dispatch, and opaque price layers added by brokers.
We resolved to build an agency that acts as a true trade fiduciary. In 2009, we established our first physical branch at Kanpur's Shiv Market. In 2010, we relocated our core operations to Surat to negotiate directly on mill floors. In 2016, we acquired our own headquarters at H-32 India Market, Salabatpura. And in 2026, we are thrilled to expand into Ahmedabad's New Cloth Market.
Agency At A Glance
Chronicles of an 18-Year Textile Journey
1. The Inception of Agency Brokerage
A Founding Promise of Pure Transparency
Founded by Manish Kanodia, our operations began as an independent textile commission agency. In an era where fragmented middlemen inflated margins and obscured mill sources, we introduced a transparent trading brokerage: negotiating genuine loom rates directly for wholesale cloth merchants with zero-bad-debt guarantees and absolute trade integrity.
- Ethical commission brokerage without hidden middleman markups
- Direct negotiation between regional buyers and weaving masters
- Zero-bad-debt and payment reliability protocols
2. Kanpur Regional Office Acquired
Anchoring the North Indian B2B Corridor
Within twelve months of launching agency operations, we solidified our physical commitment to our North Indian merchant partners by acquiring our dedicated regional office at 50/274 Shiv Market, Naughara, Kanpur. Situated in the historic heart of Uttar Pradesh's premier textile bazaar, this office became a vital hub for physical fabric sampling, swift repeat orders, and personalized showroom consultations.
- Acquired dedicated premises in Shiv Market, Naughara, Kanpur
- Direct physical liaison counter for UP, Bihar, and MP buyers
- Daily sample updates and expedited repeat consignment bookings
3. Arrival in the Textile Capital, Surat
Stepping Directly onto the Nation's Weaving Epicentre
To provide our wholesale buyers with unbeatable mill-floor cost structures, we moved our boots directly to Surat, Gujarat — the epicenter of Indian synthetic, bridal silk, and jacquard manufacturing. Being on-ground in Surat enabled us to forge direct partnerships with over a hundred master powerloom owners, twisting mills, and specialized dyehouses across Salabatpura and Ring Road.
- Established full-time on-ground trade presence in Surat, Gujarat
- Forged direct alliances with 100+ weaving powerlooms and mills
- Secured mill-floor pricing without multi-tier broker inflation
4. Permanent Surat Head Office Acquired
H-32 India Market Flagship Trading Floor & QC Facility
After years of continuous volume growth and expanding buyer accounts, we acquired our permanent flagship headquarters at H-32 India Market, Salabatpura, Ring Road in Surat. We transformed this property into an advanced trading floor equipped with backlit quality control tables, strict piece-by-piece flaw screening, and a heavy-duty moisture-barrier packaging station for 48-hour consolidated express dispatches.
- Acquired H-32 India Market, Salabatpura as permanent Surat HQ
- Built dedicated illuminated tables for piece-by-piece QC screening
- Engineered 48-hour express rail and road cargo dispatch corridors
5. Ahmedabad Trade Floor Launch
New Cloth Market Garment & Cotton Hub
Marking 18 years of uninterrupted wholesale standing, we inaugurate our third major regional trade desk at 300, 1st Floor, New Cloth Market, Sarangpur, Ahmedabad. This expansion focuses on Ahmedabad's world-renowned readymade garments, pure 60/60 cottons, designer kurtis, 2-piece & 3-piece co-ord sets, providing our national retail network with direct manufacturer sourcing.
- Inaugurating desk at New Cloth Market, Sarangpur, Ahmedabad
- Dedicated sourcing of pure cotton garments, kurtis, and festive tunics
- Comprehensive tri-city floor presence: Surat - Kanpur - Ahmedabad
Why India's Leading Showrooms Choose Our Agency
Transparent Brokerage
Zero hidden commissions or multi-tiered brokerage. Showrooms access authentic mill cost structures with absolute billing clarity.
Piece-by-Piece Screening
Every saree, suit, and lehenga panel is thoroughly audited on illuminated tables for weaving flaws, needle skips, and colorfastness.
700+ Verified Mills
Direct tie-ups with vetted jacquard powerlooms, master dyehouses, and handloom cooperatives across Surat, Ahmedabad, and Varanasi.
48-Hour Dispatches
Consolidated, moisture-shielded carton dispatches connecting our trading floors to 70+ city freight corridors across North & Central India.
Visit Our Trading Floors in Person
Whether you need direct fabric inspection in Surat, regional sample matching in Kanpur, or cotton garment procurement in Ahmedabad, our agency desks welcome retail buyers daily.
H-32 India Market, Salabatpura, Ring Road, Surat, Gujarat
50/274, 1st Floor, Shiv Market, Naughara, Kanpur, UP - 208001
300, 1st Floor, New Cloth Market, Sarangpur, Ahmedabad - 380002
EXPERIENCE 18 YEARS OF REPUTATION
Partner with an agency built on eighteeen years of textile trust.
Register your showroom counter with our Surat trading floor to access mill-direct jacquards, bridal lehengas, and volume carton assortments with territorial design protection.